Xperia Play in Stockholm

When passing by Medborgarplatsen in Stockholm on my way to work I came across a pretty cool installement/commercial/guerilla marketing campaign for Sony Ericsson's new Xperia Play Android phone:

I'm not really convinced that the phone will become a hit, but I do like the commercials for the phone and Sony Ericsson's ambition of putting gaming into focus.

PS In the bizarre case that you've missed any of the Sony Ericsson commercials for the Xperia they can all be watched on their official YouTube channel.